sonic domination radio
dancing delight
FREE MUSIC RADIO
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BLUES MEETS ROCK
presented by Mario "The Rock Doctor"
Monday 18:00 - 22:00 CAT
DISCOVER A WORLD OF MUSICAL DIVERSITY
Sonic Domination Radio proudly presents an extensive selection of genres, catering to every taste from Classical to Heavy Metal and everything in-between. What sets our radio station apart is the remarkable array of talented presenters, each specialising in their own unique genre. This ensures a captivating and one-of-a-kind listening experience. Moreover, we celebrate the rich diversity of global music by broadcasting tracks in a wide variety of languages. In today's interconnected world, we believe in the power of music to unite people, transcending geographical boundaries. No matter where you are on the planet, join us as we share the universal language of music and make the world a little brighter together.
In July 2024, Sonic Domination Radio joined forces with Free Music Radio to expand the reach of the great music both stations offer. This partnership not only provides our listeners with more choices where broadcasts overlap but also enhances opportunities for our presenters to showcase their talents to a broader audience. Sponsors will benefit from increased visibility and engagement as these 'sister' stations elevate their shared mission. Champie’s dedication to music and cancer awareness, combined with DJ Domz's vision, is set to take this collaboration to new heights, offering a richer experience for everyone involved.
Why advertising on radio works.
1. Why Radio? It’s the only medium that goes to the right brain only.
2. Why Right Brain? People make all buying decisions there.
3. Which branding is better? Emotional (audio) is better than Logical (visual).
4. Why engage the imagination? To engage the right brain where people buy.
5. Why is radio better than print? Print is all left brain.
6. Why is radio more cost-effective than TV? Better emotional right brain processing for less money.
7. Why use customer testimonials? It’s proof you’re good.
8. What kind of voices do people trust? Friendly, non-professional, natural.
9. What phrase do people remember most? The last spoken phrase.
10. Why should there only be one call-to-action? Two is confusing – pick one.
11. Which product benefits should I mention? Only the most important one.
12. Why is memory so important in radio advertising? People are probably NOT in the “moment of need” when they hear the spot
13. Why is singing better than speaking? Singing is 5 times more memorable.
14. What should be sung? Only what you want remembered.
15. Why should my radio commercial not sound like a radio commercial? So it stands out and ‘surprises the mind’.
16. Why should I try to use great music? It creates emotional buy-in.
17. Why is it important to link radio to my website? Listeners want to find out more about your company before they’ll buy.
18. What are the best ways to link radio to my website? Use consistent creative (voice, music, creative approach, etc)
19. Why does radio engage better than print and TV? Radio is totally right brain, print is totally left, and TV is both
20. What examples are there of success exclusive to radio? Pizza Pizza, Sleeman, Firkin Pubs, Playdium
All the above sourced from - www.mjmmedia.com
The points made below are interesting questions and answers put together by MJM Media (www.mjmmedia.com). They hi-light the reasons why radio advertising/marketing is far more effective than print and/or TV. For those wanting to make an advert it also covers the most important considerations for an effective radio advert.